Digital Marketing Strategist


BarkleyREI is growing its digital marketing team and is looking for a digital marketing expert to work alongside an existing team to help execute digital advertising campaigns for our growing roster of clients. The team at BarkleyREI delivers best-in-class digital marketing and advertising services that center on measurement, transparency, and collaborative client engagements with a focus on the Higher Education, Tourism, Services and Non-Profit industries.

We are looking for applicants who have experience managing a broad-range of digital marketing channels and who have passion and experience working directly with clients.

If you love talking digital strategy and use your multi-tasker DNA to play well in collaborative groups while managing independent delivery of projects, we have a great opportunity for you to become a part of our growing team.


  • Lead the implementation, optimization and provide expert support for client campaigns.
  • Lead key channel-level functions including research, audits, ad development, training, optimization and more in Facebook, LinkedIn, Google AdWords, display and emerging media channels.
  • Lead the transition and/or development, launch and testing of client campaigns.
  • Create and deliver timely and accurate campaign reports using a variety of tracking platforms, including Google AdWords, Google DoubleClick, and Google Analytics.
  • Manage daily client communications and projects and lead the presentation of campaign results and actions taken to successfully manage campaigns.
  • Work directly with internal (agency) and external (client, partner, platform) teams to help support and deliver solutions and services as outlined in client contracts.
  • Provide expanded support for social, display, retargeting, and list-based strategies as needed. (with theĀ support of existing team of strategists/specialists).
  • Develop strategic and long-term relationships with clients and platform partners. Support other Digital Marketing Strategists and Client Services teams as needed.
  • Work with a highly collaborative team where work is often delegated between client groups and work responsibilities can change on an ongoing basis.


  • 5-10 years of relevant experience
  • Experience with account management and working directly with clients
  • Excellent communication skills, both written and oral
  • Must be comfortable working with remote clients
  • Exceptional ability to multi-task, prioritize and be adaptable to change
  • Impeccable attention to detail
  • Passion for paid search, but curiosity for all things digital and eagerness to learn
  • Genuine interest in internet trends and staying on top of digital platform updates
  • Familiarity with Google Analytics
  • Understanding of reporting and tracking methods for paid media buys
  • Experience in Higher Education is a plus
  • Proficient in Microsoft Excel, PowerPoint and Google Docs (Docs, Sheets, Slides)
  • Bachelor’s Degree

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