We Build Smart Sites

It’s what we do. But what does that even mean? What actually is a “Smart” site and what makes it smarter than all the other sites in the class? We are so glad you asked! Our smartest sites should be:

On Brand and On Message

A smart site should be able to effectively articulate a clients’ brand, messaging and differentiators to any number of target audiences. This of course means we need to be experts in our client’s brand, target audiences, and differentiators. We devote an unbelievable amount of time and energy in that pursuit.

Strategically Designed

Our designers are rare individuals who are both artistically amazing and strategically minded. They are capable of taking strategic directives like “Provide a sense of place,” and bring them to life on a site.

Intuitively Organized

We know your users have things they need to do. It’s our job to make sure they see and do the things you want them to along the way and make it to their goals despite the complexity of your organization or content. Smart sites deliver poeple where they want to go, fast.

Responsive

Sites should look great and function perfectly regardless of the device upon which the user views them. Three years ago, responsive design didn’t even exist. Now it’s all we do.

Accessible

For our higher ed clients as well as any organization that accepts federal funds, accessibility has recently taken on a whole new importance. We’ve incorporated best practices long before it was legally necessary, so we’re pretty pleased (and a little smug) about that now.

Memorable

We pride ourselves on creating web experience, not just web design. We strive to show the end user what they didn’t even know they wanted, but are really glad they found.

Our Team

Our team are all seasoned specialists. We don’t have a “B” team. But let’s be honest. It takes way more than professionalism and experience to pull off the kinds of projects we handle all the time. It takes people with empathy, understanding, excitement, and passion to keep these kinds of year-long projects on track. It takes the kind of people who partner with  you rather than just vend to you. We’re those people. From the newest developer to our most seasoned client services director, we are a team that succeeds in bringing our clients projects home on time and on budget. And we make the process fun too. Just a little icing on that cake.